Is HotAir.com in it’s death spiral?

It appears that way.

I happened to go over to that site and noticed that Ed has announced that HotAir.com is going to a “VIP Program“, meaning, you need a membership to read some of the stories. This is, basically, what the New York Times has, a partial paywall.

This is a horrible, terrible, decision on the part of Salem Media. Here is why: The New York Times is a well-funded Newspaper, with a huge readership, while HotAir.com is nothing more than an partisan blog that is center-right and I tend to believe that HotAir.com gets nowhere near the viewership of the NYT.

Furthermore, No one is going to start paying for, what they have read for free, for all of these years, since the site’s existence. I believe that Salem is most likely betting on a huge readership spike during the 2020 elections. But, judging from the comments, we will be hear that this site went dark, after Salem got tired of supporting a money losing blog.

A sad ending to blog, which I read, even when I was still voting for and blogging for the left, because it seemed a bit more reasonable than some of the right, at the time.

Things have changed since the days of Clinton/Bush and blogging’s early days. 😔