AdBrite RIP

I was wondering why my site was loading funny. Went to check AdBrite’s site and got a 404. I checked and sure enough, the recession got these guys too.

Advertising exchange AdBrite is shutting down, after an attempt to find a buyer for the company failed. CEO Hardeep Bindra is telling partners that the company, which has 26 employees, will close by the end of the month, and is selling off its assets. In an interview, Bindra says he had been trying to sell off the entire company, but sales talks “unfortunately fell through a couple weeks ago.” AdBrite raised a reported $40 million since 2004, much of it from Sequoia Capital. It was best known for many years as the creation of Philip Kaplan, who had achieved notoriety during the end of the Web 1.0 boom for his FuckedCompany site. For years the company described itself as the “largest independent ad exchange, rivaling Google and Yahoo.” — Sales Talks Fell Through, So Ad Exchange AdBrite Shuts Down – Peter Kafka – Media – AllThingsD

I would blame google, but I really just do not believe that it was their fault. Web Advertising has taken a massive beating since the recession of 2008. I guess for now, I will just have to stick with Infolinks. I took all of the banners out for AdBrite, so things will not be as cluttered as they were before. I just hope I do get what little is coming to me from those guys. It was not much; but it was a little bit at least.